Sometime last week Indian cricket captain Mahendra Singh Dhoni stepped out on the terrace of his home in Ranchi.
Wearing a Che Guevara t-shirt, he waved out to a crowd of cheering fans and the sound of hundred camera shutters.
Every generation has an icon and every icon has a photograph of him/her waving out from a balcony to a throng waiting below. The Indians of this generation may have clearly found theirs.
It was the day after Dhoni got married. The tilak on his forehead was still fresh and his demure newlywed wife Sakshi Rawat stood beside him -- her dupatta wrapped around her head like traditional north Indian wives.
Standing on the balcony that morning, the couple painted a picture of young India, its soaring aspirations.
The news of him this week signing a Rs 210 crore (Rs 2.1 billion) endorsement deal with Rhiti Sports Management-Mindscapes didn't come as a surprise.
The deal not only made him the richest cricketer in the world, but also a brand that every company wants to associate with.
Some of India's best known brand gurus explain what makes Brand Dhoni tick.
Wearing a Che Guevara t-shirt, he waved out to a crowd of cheering fans and the sound of hundred camera shutters.
Every generation has an icon and every icon has a photograph of him/her waving out from a balcony to a throng waiting below. The Indians of this generation may have clearly found theirs.
It was the day after Dhoni got married. The tilak on his forehead was still fresh and his demure newlywed wife Sakshi Rawat stood beside him -- her dupatta wrapped around her head like traditional north Indian wives.
Standing on the balcony that morning, the couple painted a picture of young India, its soaring aspirations.
The news of him this week signing a Rs 210 crore (Rs 2.1 billion) endorsement deal with Rhiti Sports Management-Mindscapes didn't come as a surprise.
The deal not only made him the richest cricketer in the world, but also a brand that every company wants to associate with.
Some of India's best known brand gurus explain what makes Brand Dhoni tick.
Posted in: Sports News
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